HBO wanted to provide a one of a kind experience for attendees of the Dish Network’s Annual Dish Summit. They chose to use the wildly popular Game of Thrones series as the inspiration for this engagement. HBO provided a life size White Walker statue for their Dish partners and affiliates to interact with for a unique photo op during the two day conference.
There were over 500 sessions within the span of two days and all of them were delivered immediately onsite via text message. Attendees were able to view their images instantly on a custom branded HBO microsite that allowed them to save their photo to their mobile device for further sharing. By utilizing the text delivery option, HBO achieved a 78% message open rate and nearly 1300 brand impressions from this event.