Case Study
Lyft

LYFT @ THE CMA MUSIC FESTIVAL

jUNE 9-12, 2016

Lyft, as a transportation sponsor of the annual CMA Music Festival in Nashville, wanted to provide a fun and engaging experience for festival goers and encourage them to sign up for Lyft’s ride share service.

With a great branded footprint, we provided an exciting animated GIF option for their fans to really get them moving in the right direction with the Lyft brand. CCPB was tickled pink to provide nearly 250 sessions that resulted in over 700 shares and generated over 60,000 brand impressions for Lyft.

The numbers

DAYS

SESSIONS

SHARES

IMPRESSIONS